BRUCEBUCKS move to wordpress: Fashion Brand in Ghana

Totally Ethnik, one of the leading fashion brands in Ghana on the 30th June 2017 officially rebranded to Nadrey Laurent. Many have asked what inspired the Rebrand as they love Totally Ethnik anyway.

It became necessary at this time as the brand is gaining more global attention as well as making great in-roads onto various fashion markets.

So here is to why we did a rebrand: Totally Ethnik was established in 2013 as a home/interior décor company which later transitioned into a clothing brand. Overtime, we have had the feedback on the name Totally Ethnik especially when foreigners come into contact with the pieces, they expect the name to live what they see(must be totally ethnic). You know what I mean, must be african prints or completely African and be as ethnic and possible.

Truth be told, our pieces are a mix of anything the designer is inspired by. The designer doesn’t want to be boxed into making collections with only prints or African fabrics. She loves to have the creative freedom to express herself, hence we realized that the name “Totally Ethnik” was becoming a limitation.

Now on Nadrey Laurent; with a desire to have personal connection our customers, we decided to have a name that will connect easily with our customers as well as give it an international appeal.

Nadrey Laurent therefore is my love, my heart for Nadrey in a (local dialect in Cote D’Ivoire) which is also the name of the Designer's first daughter and Laurent which is also the name of designer’s father whose fashion sense serves as a source of inspiration to her.

So yes, we are now Nadrey Laurent. The name change was done together with the official opening of Nadrey Laurent Flagship shop in East Legon near A&C Mall same building as Hair Senta New Shop.

It is located on No.24 Jungle Road, East Legon.

Hope you will stop by soon to check out the place and our new collection below:

Visit www.nadreylaurent.com to see more

Designer : Marie Kipre

Models : Naadei, Kenza & Nii Otoo

MUA : Makeup by Asare

Photography : KlassyFilms

Stylist : Sarah Ferdjani

Accessories : Odara, Muggs Jewellery

Directed by : Mareep Production

Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts

Ese (ShotbyEse Photography)Louis and Faith Senam (fashion PR girl) at Aku+Vi Launch

The fashion scene has witnessed the birth of a new fashion brand called “Aku+VI”. It was founded by Nana K. Brenu, also the designer for the internationally acclaimed luxury brand 1981.

Aku+Vi was launched at the beautiful scenery of Untamed Empire to celebrate sisterhood for every woman and contemporary life.

As part of the launch was the debut collection called Modern Renaissance.

This collection are a blend of clean details, finesse cuts with prints inspired by the renaissance motifs and Adinkra symbols to create designs that makes the fashionable woman conscious of her inner strength and outward capabilities.

I happened to handle media relations for this launch and I look forward to seeing every chic and fun lady owning a piece or 2 of Aku+Vi pieces in their closet.

Going to that event and want a simple quick dress to wear, dash straight to purchase any of these at an affordable price at 1981 shop just opposite the GT Bank in East Legon, Lagos Avenue.