Showing posts with label Fashion Publicist. Show all posts
Showing posts with label Fashion Publicist. Show all posts
Photo Credit: Shotbyese
All too soon the "Love month" is just over. No more Reds? But I love the color Red!(Don't say I am no. 9...lol)

Red means energy, strength, power, determination as well as passion, desire, and love. It also means danger and war. It is a very emotionally intense color. One I can identify my daily struggles with.

I have had pretty interesting month. 

First off, I hosted the #PRChatAfrica week 2 for season 2. If you still don't know what PRChatAfrica is then on Thursdays at 6pm GMT log on to Twitter with the Hashtag and hopefully, you will understand what happens there  or better still click here to read and know more.

Same month I got 2 features; first I decided to elaborate further on the topic which got featured on Modern Ghana  or Livefmghana after I hosted on PRChatAfrica on "Role of PR in Shaping our own Image" urging PR Professionals to spend some efforts at building their own image as well as that of the organisation or client they represent. This topic I am very passionate about.

The other feature was sharing my journey so far after leaving Global Media Alliance mid 2016 as an Account Manager; the Why's, the What's and the Where to's. If you missed it, read on GhOnetv.com

Now March!I am very much excited about the month of March not just because its a Women's Month but also I believe amazing things happen in the month of March. If you believe it, join me say AMEN!

Don't be surprised what you see, read and hear in March. As I once said, If you find me somewhere, don’t be surprised, it's been a journey and we have already taken the first step. It didn't promise to be easy but we will survive it and trust we will!

#FierceFaith
Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts
Well, yeah it's a New Year again. 

I haven't shared my New Year wishes yet. First, I am thankful to God for seeing me through 2016 and I wish this year will bring good tidings and achievements and fulfilment to us all.

In 2017, I see the projects I manage/handle PR for soar to greater heights. From Totally Ethnik, Evangel Magazine, Accra Men's Fashion Week, Daily PR Africa and Women in PR Ghana. I am looking forward to signing up new brands this year as well. So don't forget to contact me for all your PR and communication needs (for a cool fee) J

I am also glad to have 2 new enthusiastic individuals (Martin and Etornam) joining me and supporting my projects throughout the year. Glad to have you guys!

I feel it within me that this year is gonna be a good year.

Let's make it together. Happy New Year! 

Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts
Just like many others, we start the year off with very high energy and listing all the New Year resolutions. As a personal conviction, I stopped writing New Year resolutions about 2 years ago. My simple reason was because I realized it’s not about just writing the things to do but eventually doing them. I don’t need to wait till New Years before I start doing what I ought to do. I note them down, and start planning for them. (My simple principle though).

I started 2016 with very little energy as I have had many disappointments in the previous years and had most of my aspirations quashed hence a bit of uncertainty because I did not know how the decisions I take will eventually affect my life. I was geared for many things and wasn’t ready to get pulled down by anything or anyone. “Fiercely face” them was my mantra.

In April, I turned 30. I summed up my 30 years with a blogpost here It was a mixed feeling turning that age but what can I say. It came anyway and I had fun, partied hard and fiercely took off like a speed jet.

In May, I made a tough decision to leave my job as an account manager at Global Media Alliance to join a young fashion brand called Totally Ethnik while I re-build my boutique PR company, E'April PR. It was also to re-strategize my career path and have enough time to learn and build a much stronger foundation as a Fashion PR Girl.

In April-May, I handled PR for the first ever Accra Mens Fashion Week. PR efforts garnered gave the event several media reach and attention on both Traditional and social media even weeks after the event. I am certainly looking forward to the 2017 edition. Nana Mensah and your team, you guys were simply amazing.

In June-July, we launched Evangel Magazine Beta Edition in partnership with Royalhouse Chapel International. This was a successful launch and we thank God we managed to expand our readership with the word of God.
Evangel Mag Team/Royalhouse Chapel
In July, I had the opportunity to write for the Business and Financial Times Newspaper as a Columnist. I shared my weekly thoughts on fashion brands and events in my little corner called “Fashion and More with Faith Senam”. It’s been an exciting journey combing every little corner for content to share on a weekly basis. I am glad I pulled through 6 months and I am looking forward to the many opportunities that awaits in 2017 with it.

In October, i joined six (6) other PR ladies of African Descent across the globe to begin a weekly PR Chat called #PRChatAfrica hosted by each lady every week. I have learnt and made many contacts through this chat platform. 

In October- November, I attended the Lagos Fashion and Design Week and really learnt a lot from that event. Hopefully, our fashion events in Ghana could get better in the coming years.
All year through, I managed to attend most of the major fashion events such as the Glitz Style Awards, Ghana Fashion Awards (Judge), Ghana Fashion and Design Week (Took over their twitter Handle), Glitz Africa Fashion Week among others.

I also had the opportunity within the year to speak to young students from my former school University African University College of Communications (AUCC) and 2nd Image Beauty College. It was such a pleasure.
Career
I became certain of what I wanted to do in 2011; “Fashion PR”. Since then, all I have gradually done was to position myself in that field. It’s not been an easy one knowing it’s not a popular profession here in Ghana. But I am glad how people attempt to describe what I do when they see me. Bits by bits I know we will get there.

I found my niche in PR and that is Fashion PR. Expect more of my journey in 2017. I know it won’t be easy, but I know I will surpass them.

To the brands I handled PR for and manged; Totally Ethnik, Evangel Magazine, Accra Mens Fashion Week, Daily PR Africa, Women in PR Ghana, I  know 2017 will be a bigger platform we will step on.  

Personal Life
I rarely talk about my personal life on my blog. This time, I will share a little and few happenings in 2016. As I mentioned earlier, this year was uncertain for me. I wasn’t sure what will happen. One of the hardest thing one could easily get over is finally ending a nine (9) years relationship. Starting all over again is no small joke. But society, family and friends who are not privy to this info won’t let you be.
I remember the countless voices that whispered into my ears and asked when I was getting married. Knowing the society in which we live in and the family we have, I know I am never going to get away until I present them with the parcel of a man they have wanted. They don’t care who or what kind of person one ends up with. As I said on my 30th birthday blogpost, until love finds me again, I will be busy pursuing other goals in life. My life won’t be at a standstill because it’s time to get married and the ‘guy’ hasn’t popped up yet. I won’t be cajoled into societal pressure. Not to say it doesn't bother me but I have faith in God’s appointed time.

Hopefully in 2017, I will have more “Me” time, know myself better, more hobbies, more money, execute those “Ideas” that have lingered on for a long while, do things that will make me happy, eliminate negativity, read and learn more and take up more challenges.

Friends of 2016
Special thanks to you Catherine (Kate). You have been this girl who has been the shoulder I cry on. All the long hours you have to stay up to listen to what is keeping me awake at night, I can only thank God for your friendship and pray we stay closer in the coming years. Fifteen (15) years of friendship and counting. I appreciate your love and wish 2017 bring smiles to you too.

Klenam, as I said on your birthday on facebook, I don’t know how our friendship started but the fact that we shared many commonalities is enough to bring us together. I am grateful for your friendship, time and strength you have.
Ese, Sadat, Bridget  and myself
Ese, my big sister in disguise. My pillar. She gives me the push. Looks out for me; physically and everything. I know I have you and can wish you same dear. Sadat, the first guy I can call a best friend.  You have been there with me throughout this year. Your time to listen and share with me, your advice, your push has brought me here. Millicent, I know I have your love as a sister and thank you for this year. Even if I have never mention it to you, I am fond of you and really glad to be your friend. I have just been stubborn Gertrude, you have been awesome this year. Bridget, you know you are a darling. Yayra, thanks for cheering on all year through.

Evangel TeamSolomon, Randy, Peniel, Yayra, Klenam, you guys have been amazing. I want to thank you for all the support. We really had a blast in 2016. 2017 can only be better.

Thanks to you Bernard Ashiadey (Business and Financial Times) Gameli Hamelo (Livefmghana), Ebenezer Anangfio(Ghanagist) for the support all year through. 

And to you all for reading my blog and for every like, retweet, reshare and repost.

I wish I can mention all the names but I remember each one of you who have given me all the feedback and support in 2016. Those who were unable to, I understand because I wasn’t been there for you too. When God gives us another chance, let’s make it better in 2017.

Its been obvious I have had a very busy year. Packed with one thing or the other. But there have been challenging, sad and lonely moments where I wished things were a little different too. Where I stayed in bed to shed a tear. All these also gave me strength, hope, faith and love to still move on. I thank God for his mercies and pray 2017 will be a fresh start to a new story.

Thank you all for being wonderful. I love you and pray for you.

#FierceFaith 2016

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts

2016 has been an awesome year and I know many fashion brands and entrepreneurs and fashionistas have also had great times all year through. From creative designers who have worked at designing new collections to fashion bloggers and media who have shared and brought these works to us, to the events that gave us all the opportunities to meet and network with like-minded people, this year has been one of a kind.

Firstly, I will like to commend the people/events I have come into contact with as a Fashion PR Specialist throughout the year. Bloggers, Fashion Event Organizers, Creative Designers, Fashionistas and many other people I have connected with.

With Social Media being a great influencer in 2016, many of us have had great opportunities through platforms such as Facebook, Twitter, Instagram and Google+. They have influenced many brands by giving them voices to promote themselves to millions of people.

Fashion Bloggers and Media
As a columnist with the Business and Financial Times Weekend, I can’t do without bloggers and the media. I constantly work with them by writing and syndicating my write-ups to them and also that of the brands I represent.  For some, I frequent their pages to read and know what is happening within the industry. The likes of Bra Perucci, Debonair Afrik, TrendsandBlends, AuntieOboshie, Fashion Ghana and YaaSomuah Daily have provided me with great fashion, lifestyle news and information all year through both local and international. I urge them to work to keep their content competitive and unique. Looking forward to a new year full of energy and great contents from these media platforms.

Fashion Weeks and Events
This year wouldn’t have been successful without some of these big events. The year started off with the first ever Accra Men’s Fashion Week which was successful. Later in the year, we had Glitz Africa Fashion Week, Ghana Fashion and Design Week and then Accra Fashion Week. These events provided us with opportunities to meet and know our favorite designers, models, buyers, stylists, and other fashionistas. Other events included the Fashion Forum Africa, Auntie Oboshie Presents and Shopping Festival, fashion graduation from Joyce Ababio College of Creative Design and Radford University.

Fashion Awards
Awards events could not be left out of some of the exciting times in the year. The Glitz Style Awards, Ghana Fashion Awards and Afroma Awards all had a fair share of attracting various personalities and fashionistas to a night of glitz and glam to award several creative individuals within the fashion industry. Deserving or not, I will urge many others who did not make a cut this year work at earning their place at next year’s event for any of these awards.

Challenges
Be it as it may be, 2016 had also been a challenging one. Having major events scheduled at the same weekend in the capital should be something I hope won’t happen in the coming year. I also look forward to cohesion within the fashion industry and also focusing more on sustainable ethical fashion in order to make an impact with what we produce here in Ghana. With all these, I strongly believe 2017 will be a super fabulous year for us all.

With Christmas here with us again, I wish all B&FT readers a wonderful season. Thanks for being an ardent reader and I look forward to sharing more news, features and personal thoughts on “Fashion & More with Faith Senam” column with you in the coming year.

Merry Christmas and a Prosperous New Year to you.

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts
PhotoCredit: Yaw Pare
I had the privilege of taking over the twitter handle for Ghana Fashion and Design Week 2016 a few weeks back. This simply meant, I was in charge of sharing all that was happening during the fashion week, from the business seminar, backstage, runway, exhibition and all that took place during the period.

This year’s event took place at the Labadi Beach Hotel from the 21st to 23rd October 2016.

Themed the “Neo Africa”, the event had a runway presentation of new season collections from designers shaping a new Africa fashion in the mix with other international designers and presentation which paints and shows the new season trends.

The 3 days event started off with a business seminar held earlier in the day with seasoned speakers who shared insights on critical and creative thinking in business innovation and brand development.

The 2 days fashion show had mostly young emerging designers showcasing their to the admiration of attendees. Interestingly, these young fashion talents such as Sama Flether, Steve Frenchie, Tutuwaa by Afua Biney, BLVCK St by Shika Odamtten and Owusu Kofi will be a force to reckon with in the near future in our fashion industry.
Other designers who were also impressive on the runway with their collection, fabric and design finishing were Bello Edu, Hazza Official, Ayo Van Elmar, Amarelis and Nomades.


Ghana Fashion and Design Week has positioned itself as a globally recognized contemporary international platform for commerce, envisioned to direct, lead and promote both emerging and established designers and creative entrepreneurs in Ghana and Africa to a global audience.

I hope fashion entrepreneurs as well as fashion students will take advantage of these opportunities such as the business seminars and event to expand their knowledge on the business side of fashion in order to build successful brands that transcends the barriers of this country and continent.

As one of the fashion events to look out for every year, I hope next year will get bigger as designers will be able to participate and showcase their designs to a larger audience in order to grow our fashion industry.

With all said and done, take a look at all my outfits for the 3 days event fully sponsored by @Totally Ethnik. I am looking forward to 2017 already.

And ooh thanks to GFDW for my Mercedes Benz Exclusive ride throughout the 3 days. 
Day 1 look
 

With Marie, Totally Ethnik Designer

Photo Credit: Nana Asempa Retold 
Laurie Frempong,(Model and Blogger), myself and Marie
With Asempa, Photographer(Nana Asempa Retold) 
Wish this car was mine
Day 2 look

While i wait for the show to start
Day 3 look
Photo Credits: Nana Asempa Retold & Yaw Pare

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts



Public Relations (PR) has become very important not just to large corporations but also to fashion startups and fashion businesses. Fashion is a business and must be treated as such if you wish to position your fashion brand to match global brands.
I have in recent times applied to international fashion shows and events for some fashion clients, and as part of the application process you are asked to fill in your PR Representative or PR agency. 

This has become necessary because the efforts and support that PR provides to a fashion business cannot be ignored or downgraded.

Many have asked at what stage of your fashion business you need a fashion PR expert’s support. Is it when you can afford or when your business exists after a number of years? I will say the very day you start your fashion business, you need to start applying PR efforts and then tag along the expert as your business grows and is able to afford an expert’s service. In other instances, the expert can come in right from your product development and messaging before the launch of your fashion label.

A fashion PR specialist would be responsible for liaising with fashion media and bloggers, write-ups, overseeing product launches, co-branding and placing products with retailers, collaborations among other duties as follows:

PR manages your overall communication

Public Relations as it is known manages communication between an organization and its publics. It helps you better manage the kind of information you want to communicate to the various publics you deal with. As a fashion business, you work with customers, bloggers, fashion media, buyers, stockists, influencers/celebrities etc. It’s the PR specialist’s responsibility to ensure that your messaging is consistent with your offerings. They would advise what you communicate, which channel/medium is the most effective and reaches your target. Managing your overall communication also means pitching your brand to fashion media and bloggers to keep you constantly talked about in the media and within the fashion space. With social media as a driving tool for many successful businesses, PR assists with managing both your online and offline presence.

PR helps to build mutual relationship

In the business of fashion, you engage with different kinds of people and you need to establish mutual beneficial relationship with them. People such us Bloggers, Celebrities, Buyers, Customers, Media, Stylists etc. Fashion PR specialists help you to establish and strengthen your relationship with these people as you grow and expand your brand through creative promotions and collaborations. For instance, advise on the kind of collaborations that will be appropriate for your brand and which ones will conflict the image of the brand.

PR manages the image of your brand

One of the most important tasks of a fashion PR specialist is to ensure that your company’s name remains on customers’ shopping lists. The brand must be managed to be positioned as a top of mind brand to heighten its appeal among its target market. This can be achieved through constant features in print and electronic media, participation in trade shows, product placements, blogger/influencer collaborations, fashion shows etc. This will maximize visibility for your brand and make your company known.

Your fashion business needs PR in order to create and execute effective communication strategies that will grow and strengthen your brand identity.


Photo Credit: Elle Lokko Store


Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts