In business, relationships are equally important and having a mutual beneficial relationship could go a long way to help your brand especially in times when you need it most. From your direct customers or clients to vendors, employees to anyone who is either directly or indirectly connected to your business, building a good relationship with them serves as a bedrock upon ...
Emerging designers always have a way of breathing some freshness onto the fashion scene. They bring on board lots of energy and new creative direction that gets us yearning to see what is next for these designers. Without a doubt there is still a lot of work to be done after you debuted your brand and made quite a great impression on many, the expectations become high and ...
Officially the New Year has kick started and we are all back to work. Many of us have already written down our personal goals for the year as well as our professional goals with the hope that we will begin to do things different and eventually achieve our goals by the end of the year. That said, it is important to renew or set new goals and work towards achieving ...
Last week, I was invited by my very good friend Nana Mensah, founder of Accra Mens Fashion Week and Mr. Model Africa to speak to aspiring Models on the "Secrets to becoming a successful Model". I shared the platform with 2 known faces within the Ghanaian Modeling Industry Prince IB and Shirley Selase Anku and Mrs. Mabel Adu, CEO of Alloette Africa. It was a pleasure ...
For any brand to be visible and talked about for all the right reasons, then they must be doing something amazing. The fashion space this year has witnessed quite a number of fashion events at different times which has open up to more opportunities for designers to increasingly generate more visibility and buzz for their brand.I would share my twelve 12 fashion brands in ...
Taking our turn to share our storyIn the last few weeks, I have had the privilege to speak at two events targeting young entrepreneurs and students. The most recent one was last week when I had the opportunity to share my journey into Fashion Public Relations (PR) with participants at the Young African Leadership Initiative (YALI) programme at the Ghana Institute of Management ...
“The great victory, which appears so simple today, was the result of a series of small victories that went unnoticed” Paulo CoelhoToday, I am counting my over 100 articles as a Fashion Columnist with the Business and Financial Times Newspaper (the leading financial newspaper in Ghana) since starting out in July 2016.Maybe I should tell you how it all started.I started this blog in ...
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In business, relationships are equally important and having a mutual beneficial relationship could go a long way to help your brand esp...
