Developing a strong brand is a powerful tool for everyone. It could start first with You then to that business of yours or that career that you aspire so much for. Basically it’s about Influence. How you influence people’s perception about you and how they relate to you. Let’s have top 3 ways to brand yourself for success.

Develop a Personal Brand

First create a distinct idea about who you are, what you do and what makes you different from many others. Know what your passion is and build on it. This way people will relate to you because they know who you are and what you represent.

Be Consistent

What makes strong brands today is because they have over the years proven to be credible with what they do and how they do it. Branding is not a day’s event. It’s a process that grows over time through exposure and originality.

Transform your personal brand into your business or corporate life

Once you have been able to build a strong personal brand, transform that into your business. How you deal with your clients, customers and colleagues at work. When you are able to combine a strong personal brand to that of your business or company’s brand, you will create an overall brand that will support each other. Consequentially, people will translate how they relate to you to that of your company and vice versa.

Think about world famous media mogul and Oprah Winfrey comes to mind. Think also of basketball and Michael Jordan is right there in your thoughts. That is the power of branding. Take that passion and make it your brand.


Remember you are your own brand.

Photo Credit: Shooting the Breeze: Photography by Sefa Nkansa
The 63rd edition of the Miss World Competition ended yesterday at Indonesia with our very own Miss Ghana 2012 Carranzar Naa Okailey Shooter placing 3rd in the history of Miss Ghana. She made it to the top 10 beach finalists.

Her beauty with a purpose project on Buruli Ulcer was also selected as the top 10 projects. On the final show, she was part of the final 10,then the final 5 and then the 2nd Runner-Up.

Miss Phillippians Megan Young emerged as winner of Miss World 2013 while Miss France Marine Lorphelin took the 1st Runner-Up

I promise to bring you the second part of what Naa Okailey wored at Miss World 2013...




Congrats Naa Okailey! 

Photo Credits: Miss World, Miss World-Ghana, Miss Sosology



At the on-going Miss World 2013 competition happening in Indonesia, I have been monitoring how well the Ghanaian representative (Carranzar Naa Okailey Shooter) has been marketing Ghana through fashion.Below are some pictures of what she has been wearing so far. Will be bringing you more. Keep coming back.









Do you think her sense of style represents the Ghanaian culture?

Photo sources: facebook/missworld, facebook/missworld-ghana, missosology


Emerging Ghanaian Designer Mel Folie presents its first lookbook dubbed ‘Twists of life Collection’. Cutx n Xtitchex Clothing by Melfolie is a lifestyle brand designed to blend the simple and dynamic approach to menswear with the characteristic of a today’s African man. It exposes the boldness and confidence in a modern man by incorporating the twists of life into these designs. Cutx n Xtitchex Clothing by Melfolie’s lookbook aims at celebrating life through fashion. Cutx n Xtitchex Clothing by Melfolie, ‘Perfect Cutx, Trendy Xtitchex’














Cutx.n.Xtitchex Clothing by Melfolie
Photography by Printgarage Photography
The National Institute of Standards and Technology (NIST) and the Department of Health and Human Services (HHS), Office for Civil Rights (OCR) co-hosted the 6th annual conference Safeguarding Health Information: Building Assurance through HIPAA Security on May 21 & 22, 2013. The conference explored the current health information technology security landscape and the Health Insurance Portability and Accountability Act (HIPAA) Security Rule. This event highlighted the present state of health information security, and practical strategies, tips and techniques for implementing the HIPAA Security Rule. The Security Rule sets federal standards to protect the confidentiality, integrity and availability of electronic protected health information by requiring HIPAA covered entities and their business associates to implement and maintain administrative, physical and technical safeguards.

At the conference OCR Director Leon Rodriguez provided an overview to the new impact of the Omnibus HIPAA Rulemaking and highlighted OCR’s commitment to enforcement, audit and education initiatives in the coming year.



Discussing the tension between patient access to patient information and an organization’s safeguarding of protected health information (PHI) inherent in HIPAA, Director Rodriguez characterized OCR’s HIPAA guidance as providing the “super highways” to ensuring patient access as well as privacy and security. An organization must first figure out the “surface streets.” To adequately safeguard PHI, HIPAA defines a process and provides an organization with a series of decisions, policies and procedures, analyses, and plans. Patient expectations are what govern.

The key factors of the he size of a penalty for HIPAA violations are the lack of a timely risk assessment and the failure to address ongoing security issues. Failure to take action quickly ratchets up the penalties," he said. As an example, he pointed to a $1.7 million settlement last year with the Alaska Department of Health after an investigation of a relatively small breach incident that uncovered bigger issues. "The issues of the underlying breach went on for a year after the breach - that's why the fine was so big," he stated. OCR has a tool on their website which posts all breaches of more than 500 individuals.

Director Rodriguez acknowledged that breaches of PHI are certainly going to occur, and that risks exist even where organizations are doing everything right. OCR is interested in what an organization is not doing, and whether the proper security analysis is being conducted. An organization must identify, remedy and then if necessary change. He also also commented on the vulnerabilities associated with mobile devices, which remains a topic of interest for OCR. Of the breach reports received by OCR, 25% are related to paper records and vulnerability of mobile devices. Director Rodriguez encourages all organizations to focus on securing mobile devices, which he termed a “great vulnerability,” and to use HHS resources regarding mobile device security.

He concluded by saying that we must "Be smart and implement best practices, and conduct ongoing risk analysis." And remember that the patient is most important and should be at the center of our thinking. Organizations must determine how to best ensure patient access to PHI while also adequately safeguarding PHI. "A risk analysis, ongoing risk management, and routine information system reviews are the cornerstones of an effective HIPAA security compliance program," he said.

Earlier in the event there was a panel discussion with Deven McGraw, Center for Democracy & Technology (Co-Chair, Tiger Team); Walter Suarez, Kaiser Permanente, (Co-Chair, Privacy & Security Working Group, HITSC); Peter Tippett, Chief Medical Officer, Verizon; Elizabeth Franchi, Director, Veterans Health Administration Data Quality Program; Paul Uhrig, Chief Administrative, Legal & Privacy Officer, Surescripts. The slide deck is below:


Failure to use linked electronic health records may lead to biased estimates of heart attack incidence and outcome, warn researchers in a paper published in the British Medical Journal (BMJ).


They show that up to 50% of all heart attack cases are missed using just one data source. These findings may be relevant to other common conditions, such as stroke, and support the wider use of linked multiple record sources by clinicians, policy makers and researchers, say the authors.

Electronic health records are increasingly used to measure health outcomes, and for research, but records from one part of the health service (e.g. primary care) may not capture health events occurring in other parts of the health system (e.g. hospital care).

So a team of researchers from the London School of Hygiene & Tropical Medicine and UCL compared electronic health records for one major disease event – heart attack (myocardial infarction) – across four national health record sources in England: primary care, hosptal care, disease registry and death records. Previous studies have typically compared only one or two electronic sources.

They identified 21,482 patients with a record of acute myocardial infarction in one or more of the four data sources. Risk factor profiles and one year all cause mortality rates were comparable across records from different sources.

However, they found that each data source missed a substantial proportion of cases. For example, only one third of non-fatal myocardial infarctions were recorded in all three data sources (primary care, hospital care and disease registry), while two thirds were recorded in two sources.

Primary care records were the single most complete source of non-fatal myocardial infarction records (not recording one quarter), hospital records missed one third and the disease registry nearly half. In other words, acute myocardial infarction was underestimated by 25–50% using one source compared to using all three.

"With the current emphasis on measuring clinical outcomes in health systems and recent plans to use linked data to drive improvements in the care of patients with cardiovascular disease, our study has important implications for practice and policy," say the authors. And they say future research should focus on areas such as improving how data are coded, understanding how linkages with primary care, admission to hospital and mortality data compare, and evaluating the quality of the data available in these linked data.
The ONC has released the Governance Framework for Trusted Electronic Health Information Exchange. The Governance Framework reflects the principles in which ONC believes when it comes to the policy set for HIE governance. This framework is intended to provide a common foundation for all types of governance models. Entities that set HIE policy should look to the Governance Framework’s principles as a way to align their work with national priorities. The four key categories of principles discussed in the Governance Framework include:
  1. Organizational Principles: Identify generally applicable approaches for good self-governance;
  2. Trust Principles: Guide HIE governance entities on patient privacy, meaningful choice, and data management in HIE;
  3. Business Principles: Focus on responsible financial and operational policies for governance entities, with emphasis on transparency and HIE with the patients best interests in mind;
  4. Technical Principles: Express priorities for the use of standards in order to support the Trust and Business Principles as well as furthering the execution of interoperability.
The Governance Framework’s intended audience includes any entities that set HIE policy such as: State governments, public-private partnerships, health information exchange organizations (HIOs), and private companies, but is not meant to speak directly to “users” of the exchange services governed by such entities. As Steven Posnack, Director of the Federal Policy Division at ONC and health IT policy wonk extraordinaire  said at the NeHC HIE Governance Forum in announcing the framework, "These principles are the pillars of health information exchange governance." A very important part of the strategy, and one of these pillars, are the Trust Principles, which would require that an entity that sets HIE policy is responsible for creating an environment in which patients should:
  1. Be able to publicly access, in lay person terms, a “Notice of Data Practices.” Such notice would explain the purpose(s) for which personally identifiable and de-identified data, consistent with applicable laws, would or could be electronically exchanged (e.g., treatment, payment, research, quality improvement, public health reporting, population health management).
  2. Receive a simple explanation of the privacy and security policies and practices that are in place to protect their personally identifiable information when it is electronically exchanged and who is permitted to access and use electronic HIE services.
  3. Consistent with applicable laws, be provided with meaningful choice as to whether their personally identifiable information can be electronically exchanged.
  4. Consistent with applicable laws, be able to request data exchange limits based on data type or source (e.g., substance abuse treatment).
  5. Consistent with applicable laws, be able to electronically access and request corrections to their personally identifiable information.
  6. Be assured that their personally identifiable information is consistently and accurately matched when electronically exchanged.
National Coordinator Farzad Mostashari said in a blog post outlining the framework, "The Governance Framework reflects what matters most to ONC when it comes to national health information exchange governance and the principles in which ONC believes. We’ve published this framework to provide a common foundation for all types of governance models. Entities that set health information exchange policy should look to the Governance Framework’s principles as a way to align their work with national priorities." I encourage everyone interested in health data exchange to carefully read the Governance Framework: http://www.healthit.gov/sites/default/files/GovernanceFrameworkTrustedEHIE_Final.pdf

On April 10, 2013, the Centers for Medicare & Medicaid Services (CMS) and the Department of Health and Human Services Office of Inspector General (OIG) published parallel proposed rules revising, respectively, the Stark exception and Anti-Kickback safe harbor concerning electronic health record (EHR) items and services. Highlights of the proposed rules include:

Sunset Provision. The EHR exception and safe harbor are scheduled to sunset on December 31, 2013. The proposed rules seek to extend the sunset provision to December 31, 2016.

Interoperability. Under the current EHR Regulations, a software is deemed interoperable “if a certifying body recognized by the Secretary has certified the software no more than 12 months prior to the date it is provided to the physician.” CMS and the OIG propose two changes to the requirement of interoperability.
  • First, CMS and the OIG propose to reflect that the Office of the National Coordinator for Health Information Technology (ONC) is responsible for recognizing certifying bodies and that entities must successfully complete an authorization process established by ONC.
  • Second, CMS and the OIG seek to amend the 12-month time period in which a donor has to furnish the EHR software to the recipient. The purpose of the current timeframe is to ensure that products have an up-to-date certification. Consistent with the current ONC regulatory process for adopting certification criteria and standards for EHRs, CMS and the OIG propose to amend the 12-month time frame to allow software to be eligible for deeming interoperability “if, on the date it is provided to the recipient, it has been certified to any edition of the electronic health record certification criteria that is identified in the then applicable definition of Certified EHR Technology in 45 CFR part 170.” This proposal allows for greater flexibility in determining interoperability without the 12-month deadline.
Electronic Prescribing Provision. The current EHR rules require the donated software to contain e-prescribing capability. The proposed rules seek to eliminate this condition because sufficient alternative policy drivers exist to support the adoption of e-prescribing capabilities.

Additional Proposals and Considerations.
  • Protected Donors. The EHR exception and safe harbor are currently available to a broad class of donors. The proposed rules seek to limit the availability of the EHR exception and safe harbor to cover only the original MMA-mandated donors: hospitals, group practices, Part D plan sponsors and Medicare Advantage organizations. In the alternative, the rules propose to exclude certain suppliers associated with a high risk of fraud and abuse in this context including laboratories, DME suppliers and independent home health agencies.
  • Data Lock-In and Exchange. Due to the concern of using the EHR exception and safe harbor to lock-in referrals, the proposed rules request comments on new or modified conditions that could be added to the rules to achieve the goals of: (a) preventing data and referral lock-ins, and (b) encouraging interoperability and the free exchange of data.
  • Covered Technology. The proposed rules seek comments on whether the regulatory text should be modified to explicitly reflect the items and services that fall within the scope of covered technology. The agencies consider the current regulatory text, when read in light of the preamble discussion, sufficiently clear but seek input from the public regarding this issue.
CMS and OIG are accepting comments on the proposed rules through June 10, 2013.

The Bipartisan Policy Center (BPC), Heritage Provider Network (HPN), and The Advisory Board Company have launched the Care Transformation Prize Series, a national contest to address the most daunting data problems US health care organizations face as they implement new delivery system and payment reforms. This challenge will will examine the most difficult questions facing health care organizations today, and will engage the nation’s best and brightest data scientists to develop solutions.

The Care Transformation Prize Series is the latest competition sponsored by Dr. Richard Merkin, President and CEO of HPN, in an ongoing effort to spur innovations that improve quality and reduce inefficiencies as organizations work to implement new delivery system and payment reforms. Prizes will be awarded to the teams that develop the best solutions and the winning algorithms will be made widely available to the public and health care organizations. A Prize Board made up of prominent leaders from many sectors of healthcare will determine which challenges will be addressed by competing teams of leading data scientists.

Heritage Provider Network and The Advisory Board Company will offer at least three quarterly prizes of $100,000 to the teams that develop the best solutions to the selected challenges. The winning algorithms will then be made available to health care organizations and the public. For more information about The Care Transformation Prize Series or to submit a question, please visit http://www.caretransformationprize.com

You can watch the video from the announcement below:

President Obama has released his 2014 budget proposal, which includes $80.1 billion in spending for the Department of Health and Human Services (HHS), an increase of  $3.9 billion. The proposed budget for The Office of the National Coordinator for Health IT (ONC) would increase its $61 million budget to $78 million, a 28% increase. The plan also includes a $1 million fee for electronic health record vendors that would almost certainly be passed along to users of the systems.

“In addition to the expanding marketplace and corresponding increase in workload for ONC, much of the work to date has been funded using Recovery Act funds scheduled to expire at the end of FY 2013. Consequently, a new revenue source is necessary to ensure that ONC can continue to fully administer the Certification Program as well as invest resources to improve its efficiency," the ONC explains in the budget proposal appendix.

In particular, the fee could be used to fund:
  • Development of implementation guides and other forms of technical assistance for incorporating standards and specifications into products
  • Development of health IT testing tools that are used by developers, testing laboratories and certification bodies
  • Development of consensus standards, specifications and policy documents related to health IT certification criteria
  • Administration of the ONC Health IT Certification Program and maintenance of the Certified Health IT Product List
  • Post-market surveillance, field testing and monitoring of certified products to ensure they are meeting applicable performance metrics in the clinical environment
If approved the collections will likely begin late in fiscal year 2014 and would be gradually phased in. According to the proposal "user fees would be collected from Health IT vendors," and then "would be collected on ONC’s behalf by ONC-Authorized Certification Bodies (ONCACBs)" which already certify EHR systems as part of the meaningful use program. A fee structure would be established by the Secretary and published in the Federal Register, but a tiered system is being proposed where EHR modules would likely be assessed at a lower rate than a complete EHR system.

The HIMSS EHR Association opposes ONC's proposal. "EHR developers are already devoting extensive resources to successful implementation of the EHR Meaningful Use Incentive Program and other healthcare delivery reform efforts, including the significant fees associated with EHR product certification," the group said in a statement. I'm not automatically opposed to fees, however it is not the vendors that would ultimately bear the cost. My biggest issue with the EHR Incentive Program is that it should be more accurately called the EHR Vendor Incentive Program since these companies are making record profits and any payments to providers are simply a pass through to the vendors.

I would like to see steeper requirements for certification as future stages of meaningful use are developed. There are WAY too many products on the Certified Health IT Products List (CHPL) for small practices, community and critical access hospitals to make sense of and choose an appropriate vendor. When this program first launched a software developer friend reviewed the standards and certification criteria and claimed that she could design a product that would meet all of the certification requirements and yet be completely unusable in actual practice. I told her not to waste her time since it appeared that some companies had already done that...

Over ten years ago Intel launched the Proactive Health Research Project, a multiyear effort to bring ubiquitous computing to eldercare. Since that time Eric Dishman, an Intel Fellow and now general manager of the Health Strategy & Solutions Group, has been promoting healthcare innovation with a specific emphasis on home and community-based technologies and services for chronic disease management and independent living. He has often expanded on the concept initially proposed by Andy Grove in Fortune magazine where he described the "mainframe" era of healthcare. He said at the time, "It took us 50 years to move from the mainframe to personal computing, but health care needs to go through a similar transformation in ten years or less."

I riffed off of this a bit at the recent Dell Healthcare Think Tank entitled "The Future of Information Driven Healthcare," where I also described the launch of the HIMSS project within the Clinton Global Initiative, the Healthcare Transformation Project. With cloud services, mobile health technology and telemedicine advances, we may just be seeing a similar revolution in healthcare that the computer industry underwent. I think the Healthcare Transformation Project will help to spur this revolution...



Here is a TED Talk of Eric's where he discusses some of the ideas I referenced:

In the fall of 2012 the ONC decided that now is not the time for regulations on health information exchange governance. They decided to instead implement an approach that provides a means for defining and implementing nationwide trusted exchange with higher agility, by working in concert with the private market in a collaborative manner. On December 20, 2012 ONC released the Exemplar Health Information Exchange Governance Entities Program Funding Opportunity Announcement. Two organizations have now been awarded a cooperative agreement by the ONC to participate in the program. This work will support and advance the efforts of these existing governance entities which will benefit consumers and providers by allowing health information to flow securely between unaffiliated healthcare organizations.

DirectTrust (I am a member of the Board of Directors of DirectTrust) is one of the awardees in the program. they will work with ONC to develop and adopt policies, interoperability requirements and business practices that align with national priorities, overcome EHR interoperability challenges, reduce implementation costs for providers and patients, and assure the privacy and security of health information exchange. DirectTrust will work with ONC to implement the technical mechanism and process for trust anchor exchange to enable Directed exchange more easily across vendor boundaries, as well as to develop and implement a federated agreement among accredited participants that avoids the need for one to one legal agreements. They will also continue development of the national accreditation program for health information service providers (HISPs), certificate authorities (CAs), and registration authorities (RA) who act as trusted agents on behalf of users of Directed exchange. The accreditation program, launched in November 2012 in partnership with the Electronic Healthcare Network Accreditation Commission (EHNAC), is targeted to achieve wide scale participation by the end of 2013.

"The work that will be done by DirectTrust will be crucial in promoting good governance practices and enhancing the exchange of patients’ health information," said ONC’s Claudia Williams, program director, State Health Information Exchange Program. "I encourage ONC grantees, vendors, providers and health information exchange initiatives to work closely with DirectTrust in an effort that will help to improve the care and health of patients."

The New York eHealth Collaborative (NYeC) will also participate in the Exemplar HIE Governance Program on behalf of the EHR/HIE Interoperability Workgroup (IWG). In partnership with the ONC the workgroup will continue its efforts in developing robust implementation specifications for ‘plug and play’ interoperability. The IWG will attempt to address the implementation challenges facing the exchange of health information including patient matching and querying provider directories. The IWG recently selected the Certification Commission for Health Information Technology (CCHIT) to carry out compliance testing against the workgroup’s agreed upon specifications. "We are thrilled that the ONC has recognized the significant contributions of the EHR/HIE Interoperability Workgroup in driving the development and implementation of plug and play exchange standards," said Dave Whitlinger, Executive Director of the New York eHealth Collaborative.
April 2, 2013 at the White House, President Obama unveiled the BRAIN Initiative — a new research effort to revolutionize our understanding of the human mind and uncover new ways to treat, prevent, and cure brain disorders like Alzheimer’s, schizophrenia, autism, epilepsy, and traumatic brain injury.

The BRAIN Initiative — short for Brain Research through Advancing Innovative Neurotechnologies — promises to accelerate the invention of new technologies that will help researchers produce real-time pictures of complex neural circuits and visualize the rapid-fire interactions of cells that occur at the speed of thought. Such cutting-edge capabilities, applied to both simple and complex systems, will open new doors to understanding how brain function is linked to human behavior and learning, and the mechanisms of brain disease.

The BRAIN Initiative is launching with approximately $100 million in funding for research supported by the National Institutes of Health (NIH), the Defense Advanced Research Projects Agency (DARPA), and the National Science Foundation (NSF) in the President’s Fiscal Year 2014 budget. Foundations and private research institutions are also investing in the neuroscience that will advance the BRAIN Initiative. The Allen Institute for Brain Science, for example, will spend at least $60 million annually to support projects related to this initiative. The Kavli Foundation plans to support BRAIN Initiative-related activities with approximately $4 million dollars per year over the next ten years. The Howard Hughes Medical Institute and the Salk Institute for Biological Studies will also dedicate research funding for projects that support the BRAIN Initiative.



Remarks by the President on the BRAIN Initiative and American Innovation

THE PRESIDENT: Thank you so much. (Applause.) Thank you, everybody. Please have a seat. Well, first of all, let me thank Dr. Collins not just for the introduction but for his incredible leadership at NIH. Those of you who know Francis also know that he’s quite a gifted singer and musician. So I was asking whether he was going to be willing to sing the introduction -- (laughter) -- and he declined.

But his leadership has been extraordinary. And I’m glad I’ve been promoted Scientist-in-Chief. (Laughter.) Given my grades in physics, I’m not sure it’s deserving. But I hold science in proper esteem, so maybe that gives me a little credit.

Today I’ve invited some of the smartest people in the country, some of the most imaginative and effective researchers in the country -- some very smart people to talk about the challenge that I issued in my State of the Union address: to grow our economy, to create new jobs, to reignite a rising, thriving middle class by investing in one of our core strengths, and that’s American innovation.

Ideas are what power our economy. It’s what sets us apart. It’s what America has been all about. We have been a nation of dreamers and risk-takers; people who see what nobody else sees sooner than anybody else sees it. We do innovation better than anybody else -- and that makes our economy stronger. When we invest in the best ideas before anybody else does, our businesses and our workers can make the best products and deliver the best services before anybody else.

And because of that incredible dynamism, we don’t just attract the best scientists or the best entrepreneurs -- we also continually invest in their success. We support labs and universities to help them learn and explore. And we fund grants to help them turn a dream into a reality. And we have a patent system to protect their inventions. And we offer loans to help them turn those inventions into successful businesses.

And the investments don’t always pay off. But when they do, they change our lives in ways that we could never have imagined. Computer chips and GPS technology, the Internet -- all these things grew out of government investments in basic research. And sometimes, in fact, some of the best products and services spin off completely from unintended research that nobody expected to have certain applications. Businesses then used that technology to create countless new jobs.

So the founders of Google got their early support from the National Science Foundation. The Apollo project that put a man on the moon also gave us eventually CAT scans. And every dollar we spent to map the human genome has returned $140 to our economy -- $1 of investment, $140 in return. Dr. Collins helped lead that genome effort, and that’s why we thought it was appropriate to have him here to announce the next great American project, and that’s what we're calling the BRAIN Initiative.

As humans, we can identify galaxies light years away, we can study particles smaller than an atom. But we still haven’t unlocked the mystery of the three pounds of matter that sits between our ears. (Laughter.) But today, scientists possess the capability to study individual neurons and figure out the main functions of certain areas of the brain. But a human brain contains almost 100 billion neurons making trillions of connections. So Dr. Collins says it’s like listening to the strings section and trying to figure out what the whole orchestra sounds like. So as a result, we’re still unable to cure diseases like Alzheimer’s or autism, or fully reverse the effects of a stroke. And the most powerful computer in the world isn’t nearly as intuitive as the one we’re born with.

So there is this enormous mystery waiting to be unlocked, and the BRAIN Initiative will change that by giving scientists the tools they need to get a dynamic picture of the brain in action and better understand how we think and how we learn and how we remember. And that knowledge could be -- will be -- transformative.

In the budget I will send to Congress next week, I will propose a significant investment by the National Institutes of Health, DARPA, and the National Science Foundation to help get this project off the ground. I’m directing my bioethics commission to make sure all of the research is being done in a responsible way. And we’re also partnering with the private sector, including leading companies and foundations and research institutions, to tap the nation’s brightest minds to help us reach our goal.

And of course, none of this will be easy. If it was, we would already know everything there was about how the brain works, and presumably my life would be simpler here. (Laughter.) It could explain all kinds of things that go on in Washington. (Laughter.) We could prescribe something. (Laughter.)

So it won't be easy. But think about what we could do once we do crack this code. Imagine if no family had to feel helpless watching a loved one disappear behind the mask of Parkinson’s or struggle in the grip of epilepsy. Imagine if we could reverse traumatic brain injury or PTSD for our veterans who are coming home. Imagine if someone with a prosthetic limb can now play the piano or throw a baseball as well as anybody else, because the wiring from the brain to that prosthetic is direct and triggered by what's already happening in the patient's mind. What if computers could respond to our thoughts or our language barriers could come tumbling down. Or if millions of Americans were suddenly finding new jobs in these fields -- jobs we haven’t even dreamt up yet -- because we chose to invest in this project.

That's the future we're imagining. That's what we're hoping for. That’s why the BRAIN Initiative is so absolutely important. And that’s why it’s so important that we think about basic research generally as a driver of growth and that we replace the across-the-board budget cuts that are threatening to set us back before we even get started. A few weeks ago, the directors of some of our national laboratories said that the sequester -- these arbitrary, across-the-board cuts that have gone into place -- are so severe, so poorly designed that they will hold back a generation of young scientists.

When our leading thinkers wonder if it still makes sense to encourage young people to get involved in science in the first place because they're not sure whether the research funding and the grants will be there to cultivate an entire new generation of scientists, that's something we should worry about. We can’t afford to miss these opportunities while the rest of the world races ahead. We have to seize them. I don’t want the next job-creating discoveries to happen in China or India or Germany. I want them to happen right here, in the United States of America.

And that's part of what this BRAIN Initiative is about. That’s why we’re pursuing other “grand challenges” like making solar energy as cheap as coal or making electric vehicles as affordable as the ones that run on gas. They’re ambitious goals, but they’re achievable. And we’re encouraging companies and research universities and other organizations to get involved and help us make progress.

We have a chance to improve the lives of not just millions, but billions of people on this planet through the research that's done in this BRAIN Initiative alone. But it's going to require a serious effort, a sustained effort. And it’s going to require us as a country to embody and embrace that spirit of discovery that is what made America, America.

They year before I was born, an American company came out with one of the earliest mini-computers. It was a revolutionary machine, didn't require its own air conditioning system. That was a big deal. It took only one person to operate, but each computer was eight feet tall, weighed 1,200 pounds, and cost more than $100,000. And today, most of the people in this room, including the person whose cell phone just rang -- (laughter) -- have a far more powerful computer in their pocket. Computers have become so small, so universal, so ubiquitous, most of us can't imagine life without them -- certainly, my kids can't.

And, as a consequence, millions of Americans work in fields that didn't exist before their parents were born. Watson, the computer that won “Jeopardy,” is now being used in hospitals across the country to diagnose diseases like cancer. That's how much progress has been made in my lifetime and in many of yours. That's how fast we can move when we make the investments.

But we can't predict what that next big thing will be. We don't know what life will be like 20 years from now, or 50 years, or 100 years down the road. What we do know is if we keep investing in the most prominent, promising solutions to our toughest problems, then things will get better.

I don't want our children or grandchildren to look back on this day and wish we had done more to keep America at the cutting edge. I want them to look back and be proud that we took some risks, that we seized this opportunity. That's what the American story is about. That's who we are. That's why this BRAIN Initiative is so important. And if we keep taking bold steps like the one we’re talking about to learn about the brain, then I’m confident America will continue to lead the world in the next frontiers of human understanding. And all of you are going to help us get there.

So I’m very excited about this project. Francis, let’s get to work. God bless you and God bless the United States of America. Thank you.



A report by the International Federation of Health Plans (IFHP), a group of more than 100 member health insurance companies in 25 countries, found that the U.S. pay significantly more for every category of basic healthcare services relative to any other first-world country. The report analyzed the prices of 12 countries. "In the U.S. prices, we have a very wide range and the range is stunning,” said George Halverson, chairman and CEO of Kaiser Permanente, and a member of the IFHP board. "It means, to us, that apparently the difference in the cost of healthcare is not so much about utilization," said Tom Sackville, CEO of the IFHP. "They seem to be more about the actual unit cost of items of care."

The report found the price of a U.S. Cesarean section in 2012 was $10,500-$26,000, while the next highest was Australia at about $10,000, with the least expensive county Argentina at $1,500. A routine office visit of a U.S. physician cost $68-$178, compared with $30 in Canada, $25 in South Africa and $10 in Argentina. One day in the hospital cost U.S. private insurers $4,287, on average, compared with $1,472 for private Australian insurers, the next closest country in price. Meanwhile, public and private insurers in Argentina paid $429 a day, and a private insurer in Spain paid $476, the report said.

Healthcare prices for Canada, New Zealand, Switzerland and the United Kingdom were paid from the public sector and one health plan in each country, while prices for Australia, Chile, the Netherlands, Spain and South Africa were from the private sector and represent prices paid by one private health plan in each country. Prices for France and Argentina were a blend of public and private sector with the data provided by one health plan in each country. U.S. prices were calculated from a database of more than 100 million paid claims that reflect prices negotiated between thousands of providers and almost 100 hundred health plans.



On Wednesday, February 6, when Health Affairs held a briefing to discuss its February 2013 issue, "New Era Of Patient Engagement." In February's thematic issue of Health Affairs, authors from across the healthcare and policy spectrum explored the evidence on patient engagement; the challenges in changing the behavior of patients and providers; and the opportunities that exist to enhance patient engagement and activation in a transformed healthcare system. The briefing included some wonderful panels which can be view on the Health Affairs website. Two of the speakers that day were Lygeia Ricciardi and Jessie Gruman.

I read both articles (strange that An Accidental Tourist Finds Her Way In The Dangerous Land Of Serious Illness is open access while A National Action Plan To Support Consumer Engagement Via E-Health requires a subscription). The videos below from the briefing highlight the talks of Lygeia and Jessie. Lygiea points out how health IT and mobile technologies have created ideal conditions for the growth of patient engagement technologies. Jessie gives an overview of her compelling personal story and battle with cancer. She discusses how patient engagement is necessary to make the best use of care that is available to us.




Lygeia Ricciardi, Director, Office of Consumer eHealth, Office of the National Coordinator for Health IT, US Department of Health and Human Services, on A National Action Plan To Support Consumer Engagement Via E-Health




Jessie C. Gruman, "Narrative Matters" Author, and President, Center for Advancing Health, on An Accidental Tourist Finds Her Way In The Dangerous Land Of Serious Illness
Subcommittee on Communications and Technology

The House Energy and Commerce Subcommittee on Communications and Technology, chaired by Rep. Greg Walden (R-OR), Tuesday kicked off the “Health Information Technologies” hearing series to discuss the critical role of technology in the health care industry and how federal regulations and taxes could impact patients, hinder innovation, and increase costs for consumers. In July 2011, the FDA proposed regulating mobile medical apps. In early March, committee leaders wrote to FDA Commissioner Margaret Hamburg seeking more information on possible FDA regulation of smartphones, tablets, and mobile apps through Obamacare's medical device tax, which could harm the innovation and economic benefits of the U.S. mobile marketplace.

“The collision of worlds in the mobile health – or mHealth – market is a study in contrasts. The app economy is characterized by low barriers to entry, quick time to market, and the ability to adapt to quickly changing user needs,” said Subcommittee Chairman Walden. “Medical devices, on the other hand, face a long and costly pre-market approval process at the FDA. We all want to ensure patient safety, but why would we treat mobile applications the same as a dialysis machine? Wireless has and can continue to bring the mobile revolution to our nation’s health and wellness sector. But we must ensure that as we bring the innovation of the wireless economy to health and wellness that we not place unnecessary hurdles in the way of the developers and investors that are fueling mHealth.”

Energy and Commerce Committee Chairman Fred Upton (R-MI) added, “Arbitrarily applying the definition of ‘medical device’ and the medical device tax to the wireless world could prove disastrous and grind this innovation cycle to a halt. We certainly want to ensure patient safety, but the approach we take must be a smart one.”

While protecting patient safety is a universal objective, innovators today expressed concern regarding the FDA’s failure to finalize the rule, the effects that overbroad application of the arduous medical device approval process would have on the ever-changing mobile app marketplace, and the deterrent to investment that would result from applying the medical device tax created by the president’s health care law. Despite claims from some Democrats that the ground rules for FDA regulation of mobile health applications are clear and that there is no risk applications, smartphones, or tablets will be taxed, all six of the witnesses said the situation is murky at best.

Dr. George Ford, Chief Economist at the Phoenix Center for Advanced Legal and Economic Public Policy Studies, explained that regulations could raise costs and hurt innovation, stating, “An inevitable and arguably intended effect of FDA involvement is to raise the cost of innovation and to alter the trajectory of innovation. Uncertainty, delays and the fixed costs related to the regulatory process reduce expected returns, and thus discourage firms from participating in the healthcare industry. As such, we must expect FDA review of mobile applications to slow innovation and to reduce competition.”

In response to a question from Chairman Walden, Jonathan Spalter, Chairman of Mobile Future, outlined the detrimental effects the 2.3 percent medical device tax would have on the mobile health app industry. Spalter explained, “These types of taxes, if they are applied to mobile medical applications and devices, will stifle innovation, will tempt entrepreneurs to pursue as you suggested other types of innovation, and apply their genius and their efforts to other parts of the mobile ecosystem rather than efforts to make our children, our families, our parents, healthier. So there is an impact, and we need to be very, very vigilant and cautious about going down this path.”



At the conclusion of the hearing, Rep. Renee Ellmers (R-NC) asked each witness if they could rule out the possibility that the medical device tax would hamper innovation and all six said they could not. Watch the exchange here.



Full hearing:is here:



Subcommittee on Health
On Wednesday, the Subcommittee on Health continued the hearing series with a look at “How Innovation Benefits Patients.” Members today focused on how innovative medical technologies can benefit American patients and discussed what steps need to be taken to foster innovation and growth. Providers and patient groups elaborated on how these technologies benefit patients and the impact FDA regulations would have on these medical advancements.

“There are now mobile medical apps for wireless thermometers, apps that calculate body mass index, apps that track the number of miles a runner has jogged and those that can wirelessly transmit data to wearable insulin pumps,” said Chairman Pitts. “These apps can range from the complex, like mobile cardiac outpatient telemetry that uses wireless sensors, to those that allow users to count calories. It has been estimated that 500 million people will be using medical apps by 2015. Therefore, it goes without saying that these technologies hold great potential for patients and providers. This hearing is an appropriate place to examine the extent to which the FDA – and other federal agencies – should be involved in regulation of health information technologies and what such a regulatory framework might look like.”
In July 2011, the Food and Drug Administration proposed regulating medical applications. This month, committee leaders wrote to FDA Commissioner Margaret Hamburg seeking more information on whether FDA intends to regulate smartphones, tablets, and mobile apps and whether it would be trigger the 2.3 percent medical device tax included in the president’s health care law.

Joseph Smith, Chief Medical and Chief Science Officer for the West Health Institute, testified before the subcommittee that the healthcare industry's innovation and experimentation requires a "clear, consistent and timely approach" to regulation. "It is an open question whether the existing medical device regulatory framework can be sufficiently modified to provide the applicability, clarity, predictability and timeliness required," Smith told lawmakers. "The FDA's draft guidance on mobile medical apps offered some improved clarity but still described significant areas of regulatory discretion, and now after lengthy delay without becoming finalized, has left an industry in limbo."

Witnesses discussed whether the FDA has the expertise to regulate medical applications and health information technology.The witnesses seemed to agree that under the current framework they do not have the expertise to regulate beyond medical devices. David Classen, M.D. Chief Medical Information Officer, Pascal Metrics cited the IOM report saying that "if the FDA were to get further involved in the oversight of health IT beyond medical devices a new framework.to do that should be created." Dr. Joseph Smith, Chief Medical and Chief Science Officer for West Health Institute, stated, “I think it’s quite challenging for the FDA, for many reasons, to stay as current as possible on those things which are simply just emerging.”



Also, Mr. Jim Bialick, Executive Director for the Newborn Coalition discusses the potential for additional barriers to entry for medical app developers if FDA regulates medical apps.He provided every day examples of how lives are being changed through the application of these new medical technologies. “Not everybody is born in a city center so access to some of these remote home monitoring devices is very functional. Not only that but the telemedicine capacity that we are seeing especially through some of these devices has really expanded. As someone said in the hearing yesterday, it’s the new house call.".He further raised additional concerns voiced at Tuesday’s Communications and Technology Subcommittee hearing that the uncertainty surrounding FDA’s draft guidance could stifle innovation, stating, “The threshold for a blockbuster app is gigantic now, I mean it’s millions of dollars. And so even to get the investment now to let’s say you’re going to develop it beyond just in your garage and have a large scale launch. The concern that you’ll have the potential for, or if it’s known that, you’ll have additional regulation on top of that cuts out the bottom line. So there’s an investment side to it to.” Rep. Morgan Griffith (R-VA) concluded, “So they’re more likely to try and find the next angry bird than the next angry mole.”



The full hearing is here:



Subcommittee on Oversight and Investigations
On Thursday, the Subcommittee on Oversight and Investigations heard from HHS and FDA as the final heaing in the series with a look at Administration Perspectives on Innovation and Regulation.”

Dr. Farzad Mostashari, National Coordinator of Health Information Technology, gave testimony saying, "To truly transform delivery, health care providers must also redesign and reengineer workflow of care. This does not happen overnight. Health IT holds tremendous promise for delivering “smart health” to patients right at their fingertips to help all of us achieve the best possible outcome for each individual. We must carefully balance the need for the widest innovation possible, with protection of patient privacy, security, and safety." Dr. Mostashari stated that one of the challenges encountered in adoption and improvement of Health IT has been the lack of interoperability between individual Health IT systems, as well as between Health IT systems and medical devices. He explained that improvements in interoperability would greatly advance use of Health IT. When asked what ONC is doing to overcome this challenge, he noted that they are using every tool at their disposal to increase sharing of information. In the meantime, ONC is working with industry to establish standards that would improve interoperability  He said that ONC’s 2014 certification standards for Electronic Health Records represent a step forward in solving these issues.

Also providing testimony was Ms. Christy Foreman Director, Office of Device Evaluation, Center for Devices and Radiological Health at the FDA. She said: “Just as importantly as what our policy proposes is what our policy does not propose. It would not regulate the sale or general consumer use of smartphones or tablets. It would not consider entities that exclusively distribute mobile medical apps, such as the ‘iTunes App store’ or the ‘Android market,’ to be medical device manufacturers. It would not consider mobile platform manufacturers to be medical device manufacturers just because their mobile platform could be used to run a mobile medical app regulated by FDA. It would not require mobile medical app developers to seek Agency re-evaluation for minor, iterative product changes. And, it would not apply to mobile apps that perform the functionality of an electronic health record (EHR) system or personal health record system.”

But the stated intent of an agency doesn't always hold up over time, suggested Morgan Griffith (R-Va.). "In regard to the questions that--the list of examples that Waxman listed out, while the FDA does not currently have any plans, do you believe that the FDA could, if it so chose to do so, regulate those examples down the road if it had a change of heart?" Griffith inquired.

Foreman allowed that the FDA, acting under its statutory authority in the Federal Food, Drug and Cosmetic Act, could, but that it would require compelling evidence of a health risk to do so. "We have no intent to," Foreman said. "The only thing that would change our mind is if there was a strong safety signal, that we became aware of a device that we were not regulating appropriately under enforcement discretion, but not regulating it. That would cause us to reconsider our position. But absent strong safety signals, no, we would not change our mind."



The full hearing is available here:



The prepared testimony from witnesses and opening statements from each of the hearings are as follows:

Health Information Technologies: Harnessing Wireless Innovation

Opening Statements: 
Witnesses: 
Robert Jarrin
Bradley Merrill Thompson
Ben Chodor
Jonathan Spalter
T. Forcht Dagi, MD, MPH, DmedSc
Dr. George Ford
  • Chief Economist
  • Phoenix Center for Advanced Legal and Economic Public Policy Studies
  • Witness Testimony
Health Information Technologies: How Innovation Benefits Patients


Witnesses: 
Joseph M. Smith, M.D., Ph.D.
Jacqueline Mitus, M.D.
  • Senior Vice President, Clinical Development and Strategy 
  • McKesson Health Solutions
  • Witness Testimony
Mr. Jim Bialick
Ms. Christine Bechtel
David Classen, M.D.
  • Chief Medical Information Officer, Pascal Metrics
  • Associate Professor of Medicine and Consultant in Infectious Diseases 
  • University of Utah School of Medicine
  • Witness Testimony


Health Information Technologies: Administration Perspectives on Innovation and Regulation


Witnesses: 
Dr. Farzad Mostashari
  • National Coordinator
  • Health Information Technology
  • U.S. Department of Health and Human Services
  • Witness Testimony 
Ms. Christy Foreman
  • Director, Office of Device Evaluation, Center for Devices and Radiological Health
  • Food and Drug Administration
  • Witness Testimony