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#Fiercely walking my journey through 2016

Just like many others, we start the year off with very high energy and listing all the New Year resolutions. As a personal conviction, I stopped writing New Year resolutions about 2 years ago. My simple reason was because I realized it’s not about just writing the things to do but eventually doing them. I don’t need to wait till New Years before I start doing what I ought to do. ...

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Merry Christmas to you from my Fashion PR World

2016 has been an awesome year and I know many fashion brands and entrepreneurs and fashionistas have also had great times all year through. From creative designers who have worked at designing new collections to fashion bloggers and media who have shared and brought these works to us, to the events that gave us all the opportunities to meet and network with like-minded people, ...

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10 Fashion Brands in Ghana that pushed the PR Button in 2016

As I did last year, I shared my 10 fashion brands in Ghana I thought have pushed various aspects of the communication mix to get their brand out there. This year has been not been an impressive one for many fashion brands. That notwithstanding, some few brands have still managed to push further and keep working to create some visibility for their brand. Some established ...

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Gaining Press Coverage for your Fashion Brand and Event

Getting press coverage as a fashion designer for your brand or event is a big deal for your brand as it opens several opportunities for the brand. In as much as some designers have great relationships with editors and journalists in getting their brand featured at one point in time, it is also important you take note of the following points below in gaining media coverage for ...

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Judging at Ghana Fashion Awards 2016

Myself, Ojeanne and NaomiThe fashion industry in Ghana has not been an easy one. Surviving such industry comes with its own challenges, let alone being recognized and appreciated for your work.A couple of weeks back, I was invited to judge on the panel of Ghana Fashion Awards with 2 other ladies, Jeanne Oti, a Fashion Consultant and Naomi Nelson Barnes of Global Media Alliance ...

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Ghana Fashion Awards 2016 Comes off Tomorrow

Designer of the Year Nominees The 6th Edition of the Ghana Fashion Awards comes off tomorrow at the Mercedes Benz Showroom, Silver Star Towers at 6pm.Being a very tough year for most people within the fashion industry, I believe some people have still pulled off their best and deserved to be awarded for their hard work.I am looking forward to a night of fun as we round up ...

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Building a Global Fashion Brand

Fashion is one of the oldest industry in the world. It has existed many generations before us and will continue to exist years to come. The likes of iconic and talented designers such as Christian Dior, Coco Chanel, Dolce and Gabbana, Calvin Klein, Karl Lagerfeld amongst others have built brands that have become recognizable anywhere. Fashion is influenced by different ...