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#Fiercely walking my journey through 2016

Just like many others, we start the year off with very high energy and listing all the New Year resolutions. As a personal conviction, I stopped writing New Year resolutions about 2 years ago. My simple reason was because I realized it’s not about just writing the things to do but eventually doing them. I don’t need to wait till New Years before I start doing what I ought to do. ...

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Merry Christmas to you from my Fashion PR World

2016 has been an awesome year and I know many fashion brands and entrepreneurs and fashionistas have also had great times all year through. From creative designers who have worked at designing new collections to fashion bloggers and media who have shared and brought these works to us, to the events that gave us all the opportunities to meet and network with like-minded people, ...

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10 Fashion Brands in Ghana that pushed the PR Button in 2016

As I did last year, I shared my 10 fashion brands in Ghana I thought have pushed various aspects of the communication mix to get their brand out there. This year has been not been an impressive one for many fashion brands. That notwithstanding, some few brands have still managed to push further and keep working to create some visibility for their brand. Some established ...

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Gaining Press Coverage for your Fashion Brand and Event

Getting press coverage as a fashion designer for your brand or event is a big deal for your brand as it opens several opportunities for the brand. In as much as some designers have great relationships with editors and journalists in getting their brand featured at one point in time, it is also important you take note of the following points below in gaining media coverage for ...