SelinabebMany marketing experts have predicted influencer marketing to skyrocket in 2017. This trend which scaled up in 2016 is tipped to be the next big thing for many brands as social media is growing a new breed of influencers whose following across several media platforms have become useful for Public Relations and marketing campaigns. Ghanaian fashion, beauty and lifestyle ...
Collaboration among business ventures have yielded great rewards and influence. The fashion space here in Ghana rarely see collaborations among designers and other creatives however the concept store at Untamed Empire recently saw one of the remarkable fashion event when a team of young talented designers and artistes came together to produce “For the Birds” Collection presentation.Papa ...
It is a new year and I know many of us have already written down our personal goals for the year. It is also important to renew or set new goals to build and expand our fashion, beauty and lifestyle brands. This year will see more new brands emerging in the industry to match up existing and established ones. It is prudent to position your brand advantageously for opportunities ...
Well, yeah it's a New Year again. I haven't shared my New Year wishes yet. First, I am thankful to God for seeing me through 2016 and I wish this year will bring good tidings and achievements and fulfilment to us all.In 2017, I see the projects I manage/handle PR for soar to greater heights. From Totally Ethnik, Evangel Magazine, Accra Men's Fashion Week, Daily PR Africa ...
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In business, relationships are equally important and having a mutual beneficial relationship could go a long way to help your brand esp...
