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The Love Month Can't Be Over; Lets Continue!

Photo Credit: ShotbyeseAll too soon the "Love month" is just over. No more Reds? But I love the color Red!(Don't say I am no. 9...lol)Red means energy, strength, power, determination as well as passion, desire, and love. It also means danger and war. It is a very emotionally intense color. One I can identify my daily struggles with.I have had pretty interesting month. First ...

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Targeting the right customer for your fashion brand

Photo Credit: ShotbyeseThere are many fashion businesses in Ghana that are still yet to define which segment of the fashion market they belong or target. Be it a luxury or mass consumer brands, knowing who your customers are sets the tone for success of your fashion business.Understanding your customers means knowing their interests, needs, demographics, lifestyle and purchasing ...