For any brand to be visible and talked about for all the right reasons, then they must be doing something amazing. The fashion space this year has witnessed quite a number of fashion events at different times which has open up to more opportunities for designers to increasingly generate more visibility and buzz for their brand.I would share my twelve 12 fashion brands in ...
Taking our turn to share our storyIn the last few weeks, I have had the privilege to speak at two events targeting young entrepreneurs and students. The most recent one was last week when I had the opportunity to share my journey into Fashion Public Relations (PR) with participants at the Young African Leadership Initiative (YALI) programme at the Ghana Institute of Management ...
“The great victory, which appears so simple today, was the result of a series of small victories that went unnoticed” Paulo CoelhoToday, I am counting my over 100 articles as a Fashion Columnist with the Business and Financial Times Newspaper (the leading financial newspaper in Ghana) since starting out in July 2016.Maybe I should tell you how it all started.I started this blog in ...
Public Relations has played a primary role in the business of fashion and how fashion brands have evolved overtime. It has also help them gain entry onto various media channels which has intensified with the advent of social media.At the recent edition of “In Style Series” held by Dreams College of Creative Arts (DCCA), I had the opportunity to speak to fashion students and reiterate ...
Women in PR Ghana Summit 2018 may have been over but not without me picking up a few lessons. This year’s event was a success. Yes, I’m glad to say that because we had a room full of amazing PR professionals at different levels of their career path and Students . It was inspiring and empowering as we had worked and researched well to have seasoned Speakers ...
Choosing a Brand Ambassador for a campaign, product or a company can be a daunting task to undertake. The success of your engagement with a brand ambassador will be measured by your overall campaign goal. Over the years, we have seen companies engage several personalities from various industries such as sports, entertainment, lifestyle and business for one campaign or the other. ...
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In business, relationships are equally important and having a mutual beneficial relationship could go a long way to help your brand esp...
