Choosing a Brand Ambassador for a campaign, product or a company can be a daunting task to undertake. The success of your engagement with a brand ambassador will be measured by your overall campaign goal. Over the years, we have seen companies engage several personalities from various industries such as sports, entertainment, lifestyle and business for one campaign or the other. ...
Just like the entertainment industry, being in the spotlight in the fashion industry comes with challenges as well. Typically in Ghana, designers are seldomly seen except during fashion shows and events. Most of them are busy working behind the scenes creating designs and even doing all other jobs. They have hesitations about being in the spotlight. As a PR person, I have heard ...
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In business, relationships are equally important and having a mutual beneficial relationship could go a long way to help your brand esp...
