Birthdays are special days for many people. Some choose to celebrate it in a special way while others simply let it slip by. Some say it’s an emotional day reminiscing about the past years and planning for the future.

Mine was one of a joyful one. At least some special friends of mine made sure it was so.

Day1: 
This year my birthday fell on a Tuesday a week day and it rained on that day but that did not deter some of my friends to make my day a memorable one . Klenam and Yayra, ayekoo to you girls who made sure that day didn’t pass without some few glasses of drink and food. We made our way through the rain to AMPM, Villagio for our own private thing.











Day 2: 
On Friday night some old mates of mine from AUCC made my birthday another special one. Nana, Tamimu, Adiza and Klenam. I thank you so much for the drink up and time at Goldcoast especially to Nana/Millicent who masterminded this party.








Day 3: 
My girls got me down on this. It just wasn’t enough. We had a “Fufu Party” at my place after a long day combing the streets of Accra getting ready for the next day. Kate, Getty, Yayra, you ladies have been super amazing. Thanks a lot.





Day 4: 
The climax. After church we headed straight to Kokrobite for our own kind of beach party. Kuvuki was a beautiful and clean beach and we really had some wonderful photos to show that.










 








And Oh I got my cake and some bonfire and wasn’t spared some ponding to crown it all. Thanks a lot Klenam for getting your colleagues from work to give me that surprise. Kate and Yayra, thank you ladies as well for making the all the fun we had at the beach.

Many blessings to everyone for the best wishes, I sincerely do appreciate everything and wish you same in many folds.

This new age is a black themed year for its meaning of Elegance, Power and Mystery. We are taking on new territories, new adventures.

First, let's welcome May!



Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts
Continue reading
    Share:
Ese (ShotbyEse Photography)Louis and Faith Senam (fashion PR girl) at Aku+Vi Launch
The fashion scene has witnessed the birth of a new fashion brand called “Aku+VI”. It was founded by Nana K. Brenu, also the designer for the internationally acclaimed luxury brand 1981.

Aku+Vi was launched at the beautiful scenery of Untamed Empire to celebrate sisterhood for every woman and contemporary life.

As part of the launch was the debut collection called Modern Renaissance. 

This collection are a blend of clean details, finesse cuts with prints inspired by the renaissance motifs and Adinkra symbols to create designs that makes the fashionable woman conscious of her inner strength and outward capabilities.

I happened to handle media relations for this launch and I look forward to seeing every chic and fun lady owning a piece or 2 of Aku+Vi pieces in their closet.

Going to that event and want a simple quick dress to wear, dash straight to purchase any of these at an affordable price at 1981 shop just opposite the GT Bank in East Legon, Lagos Avenue.







Myself, Nana K. Brenu and Louis




Photocredit: ShotbyEse

Faith Senam Ocloo 
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts
Continue reading
    Share:

As an alumna of African University College of Communications, it was an honor to go back to my alma mater and share my little and short story and journey so far after graduating in 2011.

The IPR AUCC Chapter held its first PR event dubbed “The PR Series” event themed “Effective Public Relations for Development”.

They had speakers and guests such as the President of the University, Dr. Anim-Wright, Henry Nii Dottey, Honorary Secretary of the Institute of Public Relations, Ghana, Chris Worla Essikpe of Star Oil and Michael Bruce of Tigo Ghana, Corporate Communications Department and former student.

Discussions were around how students can take advantage of all the opportunities available such as social media, internships and on campus participation in order to gain additional skills for the job market and also best strategies to adopt to develop as an individual and as a nation.
With Speakers and some students


With Michael


With Etornam
I salute Daniel Peprah and his team for reviving IPR AUCC Chapter after many years.

Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts
Continue reading
    Share:

Last week, I had the opportunity to join other speakers at the Accra Edition of the Fashion Africa Voices (FAV) as part of the British Council Ghana Enterprise Africa Summit.

Founded by Jacqueline Shaw, Fashion African Voices is organized by the African Fashion Guide in partnership with the British Council Ghana, Hatch Africa and Fashion Forum Africa.

The event had 4 panel discussions on Fashion and Education, Fashion and Ethics, Fashion and Finance and an up close interview by Ivy Proper with Maame Adjei of An African City and Girl Going Places on the “Bigger Picture”

There were other speakers such as Yvonne Ntiamoah of Radford University, Nana K. Adusei of Charlotte Prive, Claudia Lumor of Glitz Africa, Vanessa Bannerman of Christie Brown, Stephania Manfreda of Elle Lokko,  amongst others.

Fashion Africa Voices is a mini talk event aimed at supporting business development goals and get these businesses on the road to success bearing in mind that ultimately it will be driving success in Africa’s textile industry.

Africa Fashion Guide was birthed with the focus to create an awareness campaign that promotes the full supply chain of the African fashion and textile industry with an ethical perspective and create links with the greater global textile industry.

It was a pleasure adding my voice to support the promotion and economic development in Africa and also promote ethical and sustainable fashion.
Ese and Myself

Emeline Nkosi of GhOne Moderating "Fashion and Education" Panel


 
Jacqueline Shaw Moderating the "Fashion and Ethics" Panel

Makeba Boateng Moderating the "Fashion and Finance" Panel 

My outfit proudly +Totally Ethnik  
Photo Credits: TeamBlackImage & Ivy Prosper




Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts
Continue reading
    Share:
Makeba, Myself(Faith) and Stefania
This month is pregnant with goodness.

Being a women's month celebrated globally, its clear a day is not enough to celebrate us as women.

On the 8th of March this year, International's Women's Day, I was honored to be featured alongside 2 other amazing women in Ghanaian fashion. 

Debonair Afrik, one of the leading fashion and style dedicated blogs in Ghana as part of its Women Themed Issue decided to feature myself, Makeba Boateng and Stefania Manfreda .

The idea was to bring to light our efforts in supporting designers and other creatives we work with. Myself as a Fashion Publicist for e'april PR, Totally Ethnik, Accra Men's Fashion Week, Evangel Christian Magazine and also a Columnist with the Business and Financial Times Newspaper.

Makeba Boateng is also the founder of Makeba Creates, founder of Fashion Forum Africa and Stefania Manfreda founder of Elle Lokko Concept Stores.
Faith Senam 
We appreciate that you recognise us and I look forward to many great strides in promoting and supporting brands using PR strategies the best way I can. If you havent read the feature yet, you can find it here.

This same week, I got featured on Chris Kata's page having a chit chat with her about PR in Ghana, challenges and growing and promoting the Ghanaian fashion brand among others. Make sure to stop by to read that feature too here.


I will be back with a few more exciting news for the month of March. #OKBye for now

Remember it's still me being #FierceFaith


Faith Senam Ocloo
Fashion Public Relations
Fashion I Beauty I Lifestyle I Arts
Continue reading
    Share:
Photo Credit: Shotbyese
All too soon the "Love month" is just over. No more Reds? But I love the color Red!(Don't say I am no. 9...lol)

Red means energy, strength, power, determination as well as passion, desire, and love. It also means danger and war. It is a very emotionally intense color. One I can identify my daily struggles with.

I have had pretty interesting month. 

First off, I hosted the #PRChatAfrica week 2 for season 2. If you still don't know what PRChatAfrica is then on Thursdays at 6pm GMT log on to Twitter with the Hashtag and hopefully, you will understand what happens there  or better still click here to read and know more.

Same month I got 2 features; first I decided to elaborate further on the topic which got featured on Modern Ghana  or Livefmghana after I hosted on PRChatAfrica on "Role of PR in Shaping our own Image" urging PR Professionals to spend some efforts at building their own image as well as that of the organisation or client they represent. This topic I am very passionate about.

The other feature was sharing my journey so far after leaving Global Media Alliance mid 2016 as an Account Manager; the Why's, the What's and the Where to's. If you missed it, read on GhOnetv.com

Now March!I am very much excited about the month of March not just because its a Women's Month but also I believe amazing things happen in the month of March. If you believe it, join me say AMEN!

Don't be surprised what you see, read and hear in March. As I once said, If you find me somewhere, don’t be surprised, it's been a journey and we have already taken the first step. It didn't promise to be easy but we will survive it and trust we will!

#FierceFaith
Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts
Continue reading
    Share:
Photo Credit: Shotbyese
There are many fashion businesses in Ghana that are still yet to define which segment of the fashion market they belong or target. Be it a luxury or mass consumer brands, knowing who your customers are sets the tone for success of your fashion business.

Understanding your customers means knowing their interests, needs, demographics, lifestyle and purchasing power amongst others. Every aspect of your brand’s marketing has to correlate with your ideal customer. Your brand identity, positioning, attributes and brand building process are better developed and guided by what you know about your potential customers.

This implies that, knowing your target market helps you right from the start till you are able to achieve your overall brand and business goal. Once a decision is made to launch your own fashion brand, this should be clearly answered; who is your target market?

For many entrepreneurs, they think it’s best to target as many as possible. But the truth is that you will be spending lots of money producing and sending your designs to everywhere and most probably the wrong places. Especially because you have failed to know who your customers are and how to get to them. When the right targeting is done, you are able to position your brand advantageously to sell and eventually grow your business.

The ultimate goal of every business is to sell and make money. No matter how you could be producing the best collections or designs that could look good on almost any fashionable woman or man, when you fail to know how to match your designs and brand to the right customers, you could definitely be missing the ultimate goal. 

As a Fashion PR representative for one of the leading fashion brands in Ghana, we have had several invitations to participate at trade shows or pop up events. Being a high-end to mid class brand, we carefully analyze the event and anticipate the kind of people the event is targeting. Are they the kind of people we want to reach? Will they be interested in our designs when they attend the event?  Will people be able to afford or buy our pieces when they come there? These are some of the questions we try to answer before accepting or declining the invitation. You don’t need to be everywhere just because you have been invited. 

Be it a luxury brand or mass market brand, carefully analyze where you want your brand to be and decide what is best for your brand. For instance exhibitions, pop up events, sales events are best for mass market brands whereas, private sales, presentations are best of luxury brands.
The success of any business is knowing where and how to get your product to your customers and the best part is they being willing to pay to get that product because it meets their needs. This means that knowing and understanding your customer’s needs helps you to plan your marketing and sales strategy to your advantage and grows your fashion business into new markets and territories.


Faith Senam Ocloo 
Fashion Public Relations 
Fashion I Beauty I Lifestyle I Arts
Continue reading
    Share: