Fashion Public Relations refers to publicity for fashion brands, designers or fashion shops. PR Professionals work in a wide range of industries. Whereas some represent a variety of companies across a range of areas others are more specific to one industry eg. Finance, Public Sector, Fashion etc.

 Whatever their specialty, PR companies are paid to gain publicity for their clients and brands. Since publicity is free, a fashion PR company or executive would be responsible for;

  • Writing captivating pitches, distributing and following up on press releases to media houses.
  • Building relationship with the press in order to have them write articles about your client.
  • Organizing promotional events, shows and photo shoots that will improve the visibility of your      client and make the brand stand out.
  • Help to maintain a good public image for the brand.
  • Assist with marketing initiatives and overall mission of the brand.
  • Dealing with requests from the press, the public and celebrity endorsements.

In recent times, established and emerging fashion businesses are competing for pages in renowned publications and runways all over the world making public relations one of the most important tool for the fashion industry.



Faith Senam Ocloo
CEO
E’April Public Relations
Follow me on twitter @eaprilPR and @faithsenam
 
Photosource: Apag Photography


As an emerging designer or creative person, it is not enough to have your designs on the runway and think that is sufficient for your business growth. Remember you are not the only one displaying your creativity during one fashion week season to the other. The question is how do you keep your brand in the minds of buyers and editors wherever and whenever amidst stiff competition. Here are three reasons you should be reaching for a PR Agency for your business now.

1. Strong Brand Profile

Being an emerging designer, you undoubtedly have a low brand profile. You are faced with several challenges as a result of being new in the market. Reaching out for a PR Professional will create an entire brand identity for your business and set your label apart and be memorable to buyers and editors.


2. Protect and Build Relationship

Hire a PR agency if you want to protect, build and enhance your reputation for your business. Public Relations Professionals are known for being experts in managing relationships with stakeholders. They will bring their expertise on analyzing your business and design strategic messages for your target market using appropriate media channels.


3. Strengthen your Online Presence

Technology is taking over every industry and the fashion industry is no exception. Building your business presence online with all players in your industry can strengthen your brand as a fashion designer. With Digital PR you don’t always need to rely on the traditional media outlets as your loudest platform; you can directly reach consumers via twitter, facebook, instagram and emails. Applying consistent and authentic messages can improve your brand visibility and expand your business.



Faith Senam Ocloo
CEO
E’April Public Relations
Follow me on twitter @eaprilPR and @faithsenam


Developing a strong brand is a powerful tool for everyone. It could start first with You then to that business of yours or that career that you aspire so much for. Basically it’s about Influence. How you influence people’s perception about you and how they relate to you. Let’s have top 3 ways to brand yourself for success.

Develop a Personal Brand

First create a distinct idea about who you are, what you do and what makes you different from many others. Know what your passion is and build on it. This way people will relate to you because they know who you are and what you represent.

Be Consistent

What makes strong brands today is because they have over the years proven to be credible with what they do and how they do it. Branding is not a day’s event. It’s a process that grows over time through exposure and originality.

Transform your personal brand into your business or corporate life

Once you have been able to build a strong personal brand, transform that into your business. How you deal with your clients, customers and colleagues at work. When you are able to combine a strong personal brand to that of your business or company’s brand, you will create an overall brand that will support each other. Consequentially, people will translate how they relate to you to that of your company and vice versa.

Think about world famous media mogul and Oprah Winfrey comes to mind. Think also of basketball and Michael Jordan is right there in your thoughts. That is the power of branding. Take that passion and make it your brand.


Remember you are your own brand.

Photo Credit: Shooting the Breeze: Photography by Sefa Nkansa
The 63rd edition of the Miss World Competition ended yesterday at Indonesia with our very own Miss Ghana 2012 Carranzar Naa Okailey Shooter placing 3rd in the history of Miss Ghana. She made it to the top 10 beach finalists.

Her beauty with a purpose project on Buruli Ulcer was also selected as the top 10 projects. On the final show, she was part of the final 10,then the final 5 and then the 2nd Runner-Up.

Miss Phillippians Megan Young emerged as winner of Miss World 2013 while Miss France Marine Lorphelin took the 1st Runner-Up

I promise to bring you the second part of what Naa Okailey wored at Miss World 2013...




Congrats Naa Okailey! 

Photo Credits: Miss World, Miss World-Ghana, Miss Sosology



At the on-going Miss World 2013 competition happening in Indonesia, I have been monitoring how well the Ghanaian representative (Carranzar Naa Okailey Shooter) has been marketing Ghana through fashion.Below are some pictures of what she has been wearing so far. Will be bringing you more. Keep coming back.









Do you think her sense of style represents the Ghanaian culture?

Photo sources: facebook/missworld, facebook/missworld-ghana, missosology


Emerging Ghanaian Designer Mel Folie presents its first lookbook dubbed ‘Twists of life Collection’. Cutx n Xtitchex Clothing by Melfolie is a lifestyle brand designed to blend the simple and dynamic approach to menswear with the characteristic of a today’s African man. It exposes the boldness and confidence in a modern man by incorporating the twists of life into these designs. Cutx n Xtitchex Clothing by Melfolie’s lookbook aims at celebrating life through fashion. Cutx n Xtitchex Clothing by Melfolie, ‘Perfect Cutx, Trendy Xtitchex’














Cutx.n.Xtitchex Clothing by Melfolie
Photography by Printgarage Photography
The National Institute of Standards and Technology (NIST) and the Department of Health and Human Services (HHS), Office for Civil Rights (OCR) co-hosted the 6th annual conference Safeguarding Health Information: Building Assurance through HIPAA Security on May 21 & 22, 2013. The conference explored the current health information technology security landscape and the Health Insurance Portability and Accountability Act (HIPAA) Security Rule. This event highlighted the present state of health information security, and practical strategies, tips and techniques for implementing the HIPAA Security Rule. The Security Rule sets federal standards to protect the confidentiality, integrity and availability of electronic protected health information by requiring HIPAA covered entities and their business associates to implement and maintain administrative, physical and technical safeguards.

At the conference OCR Director Leon Rodriguez provided an overview to the new impact of the Omnibus HIPAA Rulemaking and highlighted OCR’s commitment to enforcement, audit and education initiatives in the coming year.



Discussing the tension between patient access to patient information and an organization’s safeguarding of protected health information (PHI) inherent in HIPAA, Director Rodriguez characterized OCR’s HIPAA guidance as providing the “super highways” to ensuring patient access as well as privacy and security. An organization must first figure out the “surface streets.” To adequately safeguard PHI, HIPAA defines a process and provides an organization with a series of decisions, policies and procedures, analyses, and plans. Patient expectations are what govern.

The key factors of the he size of a penalty for HIPAA violations are the lack of a timely risk assessment and the failure to address ongoing security issues. Failure to take action quickly ratchets up the penalties," he said. As an example, he pointed to a $1.7 million settlement last year with the Alaska Department of Health after an investigation of a relatively small breach incident that uncovered bigger issues. "The issues of the underlying breach went on for a year after the breach - that's why the fine was so big," he stated. OCR has a tool on their website which posts all breaches of more than 500 individuals.

Director Rodriguez acknowledged that breaches of PHI are certainly going to occur, and that risks exist even where organizations are doing everything right. OCR is interested in what an organization is not doing, and whether the proper security analysis is being conducted. An organization must identify, remedy and then if necessary change. He also also commented on the vulnerabilities associated with mobile devices, which remains a topic of interest for OCR. Of the breach reports received by OCR, 25% are related to paper records and vulnerability of mobile devices. Director Rodriguez encourages all organizations to focus on securing mobile devices, which he termed a “great vulnerability,” and to use HHS resources regarding mobile device security.

He concluded by saying that we must "Be smart and implement best practices, and conduct ongoing risk analysis." And remember that the patient is most important and should be at the center of our thinking. Organizations must determine how to best ensure patient access to PHI while also adequately safeguarding PHI. "A risk analysis, ongoing risk management, and routine information system reviews are the cornerstones of an effective HIPAA security compliance program," he said.

Earlier in the event there was a panel discussion with Deven McGraw, Center for Democracy & Technology (Co-Chair, Tiger Team); Walter Suarez, Kaiser Permanente, (Co-Chair, Privacy & Security Working Group, HITSC); Peter Tippett, Chief Medical Officer, Verizon; Elizabeth Franchi, Director, Veterans Health Administration Data Quality Program; Paul Uhrig, Chief Administrative, Legal & Privacy Officer, Surescripts. The slide deck is below: