E’April Public Relations is looking for an Intern. The intern will be responsible for working and supporting the agency with strategic PR initiatives and implementation. This is a unique opportunity to learn and gain exposure while still in school.

Key Responsibilities
Developing strategic PR ideas for brands
Event planning and coordination
Assisting with social media activities
Overall support and management of day to day activities.

Qualifications
Applicant must have strong interest in PR and a passion for fashion, beauty and lifestyle.
Must be pursuing a college degree in public relations or communications
Must love social media
Be proficient in excel, word and powerpoint.

Interested applicant should please email resumes to eaprilpr@gmail.com

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Name:    Millicent Baku
Position/Company:    Public Affairs Officer/West Africa Examinations Council(WAEC)


Describe your job in one sentence: My job as a Public Affairs Officer and Head of Protocol at the West African Examinations Council (WAEC), Headquarters is a very challenging but also a very fulfilling role.

How did you get into Public Relations; how long have you been in PR? I did not set out to be in communication or public relations to be specific. I always knew I was good with words and for me that meant I needed to be a lawyer. After secondary education, I applied to Legon to do law but my application was late so instead of staying home for a year doing nothing, my father decided that I should enroll in a communication school. I listened to him and I loved the school and the course so much that I have no regrets in my choice. I am now in my 8th year of working in Public Relations.

What is your interest/specialization in PR? I like public relations as a whole because I am good with people and I like seeing problems as challenges but the aspect of PR I find very fascinating is Persuasive Communication.

What is a regular day for you as a PR Person? Hmmm a regular day for me differs from day to day. Being responsible for 2 offices, PR and Protocol, I am always pulled in different directions. In PR, I have a boss who keeps me busy with a lot of writing and reading and in Protocol, I have to plan and luckily sometimes delegate the work. Right now, we have our annual conference coming up this March, this means planning every aspect of the conference, writing speeches and various reports etc. at the same time, I have to see to travel arrangements for delegates all over the member countries.

How do you think PR can help change how brands are perceived? When you call yourself, your product or service a brand, and no one gets to know about it, then the effort you used in branding was a complete waste. It is one thing to brand and another thing to communicate your brand to your audiences. This is where PR comes in to communicate effectively to your publics what your brand stands for and how different it is from others. This means that anyone looking to brand themselves or their business needs to employ PR skills and tactics or a PR specialist to get the job done effectively.

What kinds of challenges do you face in your Public Relations career choice? Besides the bureaucracy that goes on in the public sector, a lot of what we study about PR is theoretical and very different from what the actual job entails. Especially working for an examination body, you are faced with the challenge of balancing how much information the public should have while at the same time safeguard the integrity of the institution. This means being able to balance information flow among all stakeholders of the council. I have learned a lot on the job and have gained a lot of exposure within the past years.
As a PR Professional, what can’t you live without… the one thing I can’t live without is my brain and my gadgets (computer and phones). If I lose them my job is on stand still.

Do you feel pressure to dress well for the job?n From the very first day on the job, my CEO made me understand that as a Public Relations Professional I was automatically the face of my organization this meant that I had to be at my very best at all times – appearance, comportment etc. all inclusive. Fortunately, I always like to look my best because it gives me some kind of confidence. So no. there is no pressure except on my pocket.

Any advice to young ladies especially African women who may want pursue a career in PR or any communications related field? I will encourage more young ladies to venture into the world of PR and Communication because it is a very interesting field and one that will take you place if you let it. But to get to the top, you have to be well spoken, well read, develop excellent interpersonal relationship and skills and of course be ready to learn. No one can teach you confidence in the classroom. You can only be confident if you are knowledgeable in your field and you apply that knowledge to whatever you do.


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Looking good is becoming more and more important in our society today so is staying fashionable important to a lot of people too. One part of fashion that people are beginning to pay a lot of attention to is fashion accessories. Almost everyone is seen wearing any form of accessory at any point in time.
 Fashion accessories come in the form of necklace, bracelets, earrings, rings, fascinators, purses, handbags etc. They can be worn or carried with the intent to complement ones outfit. They are also used to draw attention to parts of ones overall look.
Yadey Jewelry is a lifestyle brand that specializes in fashion accessories for women of all ages. Whatever the occasion you are likely to find any accessory that will match yur outfit.
Each accessory from Yadey Jewelry is creatively designed to produce a distinct statement pieces using various types of beads.







Contact Yadey Jewelry on 024458380 and on facebook on Yadey Jewelry and bring out your outfit and style with the best accessories.

Accessories:  Yadey Jewelry
Model: Gold Models Agency
Photography: Sethphotography

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For many designers, fashion shows and fashion weeks are very essential seasons they work towards all year through. They hustle earnestly in anticipation for all the glitz, glamour and the pomp associated with fashion shows and weeks. Thus, to have the platform to showcase their creativity and best designs to all who matter in the fashion industry.

In Ghana, many fashion shows have been organized over the years and each year designers are looking forward to cashing in on such opportunities. The likes of Glitz Africa Fashion Week, Ghana Fashion and Design Week and a few other fashion shows have gain lots to media attention in recent years.

An ideal fashion week and fashion show targets fashion editors, bloggers, fashion photographers, stylists, fashion publicists, buyers, celebrities and the likes.

Yes I would agree it feels awesome to be accompanied by these tall intensely looking but thinly gorgeous models after your designs have been showcased and then you have all the guests applaud. I know that sounds like I have been there before!


But after all said and done, the question is how do you get your fashion brand beyond the runway. What happens after the fashion show and fashion week? Do these fashion events have to offer to your brand?


As I mentioned earlier, an ideal fashion show and fashion week targets specific people for a reason; to converge all industry players to one place to create business and network opportunities.
 
Fashion Editorsare very important people at fashion events. They influence fashion content and trends for publication in magazine, website, newspaper and television programs. They are most likely to leave such places with ideas on what their next issue will be about.

Fashion Bloggers are give visibility to your brand and design by writing and reviewing them. They can even go the extra mile to do series of features about your brand which will keep you in the spotlight for who knows how long.

Stylists are also very important at fashion shows. They have relationship with celebrities and fashion editors and are trend savvy people. During fashion shows, they have the opportunity to make decisions on what designs to use in styling their clients and also when having photo shoots for celebrities, fashion magazines, music videos etc

Fashion Publicists have also become important people in the fashion industry. Their work is to connect industry players to your brand through media relations, celebrity relations, consumer driven events to give you the right exposure that will attract buzz around your brand for years to come. They also ensure that they advise you on sustainable ways to engage your brand using effective PR strategies and tactics.

Fashion Photographers are there to show off designer’s creations. Their aim at a fashion event is to get the best shots of your designs which could be used to tell different beautiful stories about your brand. 

Buyers attend fashion shows because they influence what items will be stocked in shops based on their observations and predictions on trends.

Celebrities at fashion shows add glitz and glamour to the event. However, they also play very significant  roles beyond the runway such as having first hand exposure to the designers which could be followed by brand endorsements, requesting for some of the designs for their photo shoots, red carpet events, media appearance etc. 

Fashion weeks and shows are not for friends and families. They are business platforms for participants to make the most out of.

To organizers of fashion shows and fashion weeks, ensure that you invite these influential people to your event in order to give participating designers the best business platform to build on beyond the runway.

And to participating designers at fashion shows, a lot happens after the runway which you need to capitalize on so go for it and grow your brand. Whether a reality or a myth, you’ve got to make the most out of it.


If I did leave some other important personality at fashion shows, feel free to comment below.

 Faith Senam Ocloo

CEO
E’April Public Relations
Follow me on twitter @eaprilPR and @faithsenam

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