Fashion PR Girl: Attending Lagos Fashion and Design Week 2016

Lagos Fashion and Design Week(LFDW) has become one of the must attend fashion events on the African continent. A destination event for many fashion lovers and entrepreneurs across several cities from Accra, Abidjan, Johannesburg, Capetown, Paris, London etc.

As the PR Representative for one of the leading fashion brands in Ghana, TotallyEthnik, I had the privilege to attend this year’s LFDW with the Designer Marie Kipre for the first time having followed it over the years via social media.

The event ground at the Federal Hotel, where I stayed during the period was packed with stylists, fashion bloggers, editors, media personalities, fashion entrepreneurs for the purposes of street style, interviews, networking and meeting designers behind the brand.

We arrived there on Thursday hoping to attend the Fashion Business Seminar but missed it as we got in late. However, we attended the fashion shows on Day 2 on Thursday, Day 3 on Friday and the final Day 4 on Saturday.

The fashion week span for 4 days with Maki Oh having a presentation at Alara Lagos Concept Shop on the 3rd day after the runway show on Friday.

Interestingly, I ran into several other Ghanaian fashion lovers there as well who were equally there for several other reasons.

Sadly, only Ghana based fashion brand Studio 189 showcased at the LFDW 2016 as had been the case in the previous years even though there have been some applications from designers from Ghana. Does it mean, designers from Ghana do not merit such platform or is there another reason I am not privy to.

It’s my fervent wish that our Ghana’s Fashion Weeks will see the light of the day as the organisers will begin to learn from these events from and focus more on the business side of fashion shows by attracting the right organizations, individuals and partners to their events.

Check my looks below sponsored by @Totally Ethnik. Its a see through look throughout that weekend(wink wink).